Mumbai : After a long hiatus, cinemas across the country have reopened. After the opening of the theater, Akshay Kumar’s film ‘Suryavanshi’ was released. After its release, the film surprised everyone and made bumper earnings. This scandal is still going on. The film has grossed around Rs 200 crore. Akshay is not only a box office player but also an OTT player. His upcoming film ‘Atarangi Re’ has been bought by Disney Plus Hotstar for crores of rupees.
The stars of Akshay Kumar’s fortune are shining right now. After the bumper earnings of ‘Suryavanshi’, such a big deal of ‘Atarangi Re’ has declared him the biggest star of this time. Disney has bought the film for Rs 200 crore. According to him, the film has joined the Rs 200 crore club without being released. The film is priced at around Rs 120 crore. According to a report in Dainik Bhaskar, Hotstar’s ‘Atarangi Re’ has got the biggest deal ever, with Hotstar buying the film for Rs 200 crore.
The most expensive deal
The agreement clearly shows that OTT is attracting filmmakers after the opening of the cinema. Such deals will be seen in the future as well. He wants to instill confidence in the producers that, apart from theater, he can make big money from his films. So this deal is said to be very surprising and important. Akshay Kumar’s film has become a super hit even before its release. It remains to be seen what effect such an agreement will have on the theater. But, right now, the deal has told everyone that OTT is going to be aggressive about the movie deal now.
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Movies have been sold on OTT before. But, this deal is the most expensive deal ever. Earlier, the record was in the name of Akshay Kumar’s ‘Lakshmi’, which was bought for Rs 125 crore. Salman Khan’s film had a deal of Rs 190 crore, but that deal involved many things. The deal included theater, OTT and satellite rights. Hotstar had bought Ajay Devgn’s ‘Bhuj’ for Rs 100 crore. Recently, Netflix had priced Karthik Aryan’s ‘Dhamaka’ at Rs 135 crore. At the same time, Siddharth Malhotra’s ‘Sher Shah’ was bought by Amazon for Rs 70 crore.
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